Big data is a term widely used by professionals in the field of Business Intelligence (business intelligence) and for interested people in the digital world.

In summary, we can say that big data refers to the large number of data or information that can impact the daily life of a company.

In this sense, big data is of great relevance for the performance of organizations in different segments, in addition to helping managers and entrepreneurs in making correct decisions.

In other words, big data should be understood as something that goes very far beyond the scope of data.

In truth, it is a mechanism for analysis, collection, measurement, management and interpretation of information (or data). It can be used for:

• Study of concurrence

• Market research

• Collection of internal and external information

• Investment planning

• Scientific research

• Government actions

• Marketing actions

• Among other activities

Where is big data present in our day to day?

As we saw, the concept of big data refers to the collection and analysis of a large volume of data, at high speed.

Since this tool is widely used by large companies, it is possible to notice the application of big data in our routine, such as:

On social networks: You certainly must have received ads while browsing your profiles on Instagram and Facebook, right? This happens because it is possible to segment advertisements according to the behavior and interests of users. Note, many times social networks use the information of Internet users to make the campaigns more effective.

You search on Google: Another common use of big data is present in the research of users in Internet search engines. These information can be collected quickly, generating highly relevant data on the profile of each person.

Security: Many times, the data obtained by police reports, complaints and other quantitative mechanisms help companies and security organizations in the planning of actions involving areas of great risk, higher incidence of crimes, cargo theft, etc. Logistics companies, for example, use given criteria to plan deliveries and guarantee agility in deliveries.

Weather forecast: Tools designed for meteorological data can provide accurate analyzes of weather forecasts in different regions. This is of extreme importance for the agricultural sector and for organizations such as Civil Defense, which works to reduce the risks and damages suffered by the population in the event of disasters.

In financial operations: The data collected by banks about clients is used in different ways, including: combating fraud, release of credit lines, identification of purchases, among others.

Research institutes: A correct data analysis helps the work of professionals involved in scientific research, which demands a large compilation of information and the dissemination of the results obtained in the study.

Check out 2 currently used big data software:

• BDB Platform

A platform focused on the modern day-to-day business of the user, suitable for the delivery modality. It is not limited to exploration, focusing on agility and speed, mapping Analytics, mobility, Cloud and social media for users.

• Big Data Analytics

Big Data Analytics provides the ability to assemble, manage, manipulate, analyze, aggregate, combine, integrate and visualize structured and unstructured data of the IT infrastructure.

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